This post will help anyone who is needing to create a brand.
For those of you who don't know what the picture above is it's Maslow's Hierarchy of needs. It spells out the underlying needs of all human beings and if you ever find it difficult to solve a social problem it's a great place to start thinking..
It's this pyramid which every mind, behind every great brand, from the smallest person, to the multinational conglomerate, looks to when thinking about how their product or service is going to connect with a user.
If your business is to be successful then you will need to fulfill at least one of the levels of the pyramid.
Look at FACEBOOK for example: It became so successful because it targeted the 3rd layer, human's need for friendship and relationships. Not only this, you see that as FACEBOOK evolved and its credibility in our lives increased from just being a silly website to what it is now, we can actually see that it has tapped into the 4th level - Esteem.
Most people might say that FACEBOOK has nothing to do with the 4th level but they are wrong. Facebook is so engrained in each of our lives that nowadays we detag pictures because we don't like the way we look in them. We take pictures of us on a nice beach or in a cool bar and upload them to facebook to tell everybody that "I'm successful or rich".
We are all in fact currently trying to brand ourselves on FACEBOOK but not many people realise that they are doing it, nor do they know what their brand should be?
Here is a great link for your viewing which will explain in depth how to create your brand, be it online, a physical good or just yourself....
This documentary by the BBC is an absolute must watch for anybody thinking of creating a business or brand.
http://www.bbc.co.uk/iplayer/episode/b011fjb5/Secrets_of_the_Superbrands_Fashion/
