Facebook became a really great site because it exploited this aspect of the internet. They managed to filter just the right stuff, and really only show me what I wanted to see or what my friends wanted to see. If anyone is thinking about setting up a website then you must read THE FACEBOOK EFFECT
and make sure your website appears to be all about the user!!
If you have read the facebook effect you will know that Mark Zuckerberg is a very curious man who likes to just go to meetings with no intention of selling his company just to learn from the way the Venture capitalist is going to try and buy his company. He is curious in nature, but most importantly, he is silent in response. It is a great business skill to take in as much knowledge as possible but give none out. It also helps you if you want to hold off potential competition in your market as you can string them along while you make some more market penetration.
I really do recommend reading the book, there's so much knowledge within it and offers a day to day diary of how a few students turned to billionaires in a few years. So here is a prime example of Mark Zuckerberg being a savvy, cheeky businessmen. I read an article today which shows his nature and tactics. Click the links and make your own mind up.......
http://www.businessinsider.com/facebook-meets-with-banks-over-ipo-2011-5#comment-4dd1df8accd1d522120e0000
If your interested in what's been said in the above post then I strongly advise that you check this out. His name is Simon Dixon, his credentials and network are great and he's used a lot of powerful minds to help him create a viable peer to peer lending platform. You will be hearing more about him on this blog, but for now here's a link to a thread he wrote on the subject.